New advisory board drive moticon’s scale-up to e-commerce

Moticon, the leading global manufacturer of wireless biomechanical in-shoe measurement systems, has expanded its board by bringing on two experienced consultants: Markus Mooser and Ulrich Seidel. With their expertise in finance, e-commerce, and consumer-driven innovation, Mooser and Seidel will provide strategic advice and new external impetus to Moticon, as the company prepares to take its latest innovation, "ReGo," from a successful scientific niche product to a standard in competitive sports.

Markus Mooser and Ulrich Seidel appointed to the advisory board

Munich, 14.02.2023 Moticon is expanding its board and bringing two experienced consultants into the company: Markus Mooser and Ulrich Seidel. With immediate effect, they will support Moticon with their expertise in the areas of finance, e-commerce and consumer-driven innovation. They will advise on strategic decisions and provide new, external impetus with their expertise.

The expert for corporate finance

With Markus Mooser, Moticon has brought an experienced finance specialist on board. The manager brings almost 30 years of experience in this sector. He was a department director at Bayern LB and IKB Deutsche Industriebank AG for over two decades. His expertise in the financial sector and his affinity for sports are relevant to the company’s upcoming expansion.

Markus Mooser ©Moticon

Expert for Consumer Driven Innovation and E-Commerce

Ulrich Seidel is an e-commerce specialist. As managing director of an e-commerce group, he is currently responsible for the pan-European ink & toner stores such as, but also for the online player Earlier stations were MyTheresa or McKinsey, but also own start-ups. “I know what real innovation is and Moticon has something big going on there with ReGo,” comments the newly appointed advisory board member Seidel. “This product could soon be standard in sports clubs and medical practices. Being part of this success story is something I find very exciting.” 

Ulrich Seidel ©Moticon

From successful scientific niche product to standard in competitive sports

Moticon has reached a turning point. The Munich-based company is the market leader in its field with its “OpenGo” product line for use in clinical research and elite sports, which was launched back in 2012. The scientific relevance has been reflected in around 90 scientific publications to date. National and international industry giants such as the Nike Research Lab, Novartis, the U.S. Food and Drug Administration (FDA) and the German Ski Association are among its customers, as are some of the world’s leading universities and clinics, including Charité Berlin and Stanford University, USA. 

With its new development “ReGo”, Moticon solves a long-standing problem in the sports and therapy industry: Until now, established functional tests in sports and physiotherapy have been characterized by subjective evaluations and thus often have little meaning. With “ReGo” – a combination of a thin sensor sole and an app – it is now possible to collect objective, valid and reproducible data in a fully automated way and to make this data – evaluated by the app at the push of a button – directly usable for trainers and therapists. The combination of sensor sole and app significantly facilitates the work of trainers, sports physicians and physiotherapists and provides valid and objective measurement results.

Press Contact

Head of Communication
Melanie Priewasser


Moticon ReGo AG
Machtlfinger Str. 21
81379 Munich

Press Release

Stay one step ahead!

Subscribe to our newsletter for the latest information on case studies, product updates and company news

Have a general inquiry?

Write us a message for general questions about products and solutions or if you’d like to discuss other topics.

Select your desired system

The cutting edge test based outcome assessment system for health professionals and trainers

The most versatile toolkit for free data acquisition and comprehensive analytics in research


Stay one step ahead!

Subscribe to our newsletter for the latest information on case studies, webinars, product updates and company news

The form was sent successfully.

You will be contacted shortly.

Get support

Check our FAQ database for answers to frequently asked questions

Describe your issue in as much detail as possible. Include screenshots or files if applicable.

Need help?
Want a live demo?
Interested in prices?
Want to say hello?
Always just a call away
+49 89 2000 301 60