June 2024

Moticon to partner with Woodway amid ReGo market entry in the U.S

Moticon announced its partnership with Woodway USA at the ACSM annual meeting in Boston. The collaboration, centered around the new ReGo product for gait analysis, promises significant advancements in sports medicine.
moticon-meets-woodway-executives-at-the-ACSM-annual-meeting-boston-usa-to-discuss-their-sales-partnership

What an exciting trip we had to American College of Sports Science’s annual meetings in Boston, USA, last week: incredibly dedicated and open minded crowd of researchers, therapists, and trainers sharing state of the art insights to sports medicine.

Our main mission was presenting our new ReGo product for standardized gait analysis and functional tests in performance sports – but so much more has opened up: what started with some light talks with treadmill specialist Woodway GmbH’s German sales lead Michael Brink just a few weeks earlier has culminated in starting off a strategic partnership with Woodway USA as our CEO Maximilian Mueller met with Jon Bayerlein, international sales director, to negotiate the business. Agreement without any doubt: the venture will serve both sides’ business development extremely well right from the start.

Dr. Maximilian Mueller (CEO Moticon) and Jon Bayerlein (Sales Director Woodway) make their mission statement

Last but not least, we also confirmed that our OpenGo product for clinical research is very well received in the U.S. as many existing customers visited our booth to shake hands face to face, exchange the latest on their research and upcoming projects.

In the aftermath, we now push hard to start shipping ReGo in the U.S. and are confident that the step overseas is exactly the right thing to do with this product.

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