Melanie Priewasser (44) is now in charge of the entire press and public relations sector at Moticon’s Munich office
(Munich, 20.02.2023) Since the beginning of February, the experienced journalist has been communicating for Moticon, the innovation leader for mobile motor performance tests. She is responsible for all brand and corporate communications in the DACH region and reports directly to CEO Dr. Maximilian Müller.
Priewasser has many years of extensive communications experience, both on the agency and corporate side, and brings cross-industry experience in the development and implementation of communications strategies. Priewasser studied medicine at the Westphalian Wilhelms University and graduated with a degree in press and public relations from the Journalism Academy in Munich. Therefore, she brings the ideal combination of experience and professional expertise to the company, which is influenced by sports scientists and medical professionals. There have already been points of contact between Priewasser and Moticon since 2017. At that time, the journalist was entrusted with editing technical articles for the company. The position was refilled due to the company’s expansion.
“To accompany the market launch of the new product line “ReGo” is a great honor for me. Moticon has developed a great product here, which for the first time is not only reserved for science and professional sports, but will become the standard in the field of sports and rehabilitation,” comments Priewasser.
From successful scientific niche product to standard for performance sports
Moticon has reached a turning point. The Munich-based company is the market leader with its “OpenGo” product line, which was launched back in 2012 for use in clinical research and top-level sports. The scientific relevance has been reflected in around 90 scientific publications to date. National and international industry giants such as the Nike Research Lab, Novartis, the U.S. Food and Drug Administration (FDA) and the German Ski Association are among its customers, as are some of the world’s leading universities and clinics, including Charité Berlin and Stanford University, USA. Where previously only large professional clubs could afford useful measurement technology for training optimization and rehab, Moticon’s new “ReGo” product line provides the start of an era in which important measurement results and the associated knowledge are also made available to small sports clubs and practices. With “ReGo”, a broad user group of coaches and sports physiotherapists from all leagues and of all practice sizes will for the first time have access to objective, cost-effective and location-independent analyses, which until now have been available almost exclusively to elite sports. The combination of a thin sensor sole and app is cost-efficient, uncomplicated to use and provides an evaluation of valid measurement data at the push of a button.